Appleton's Octoberfest
September 26, 2026
A Mile of Fun
- College Avenue
- Downtown Appleton
- College Avenue
- Downtown Appleton
Join us as Appleton’s Octoberfest begins with the traditional Spaten beer toast at the Houdini Plaza stage at 9 a.m. on Saturday, September 27. The ceremonial toast is a tribute to the annual ritual Spaten keg beer tapping at Oktoberfest in Munich, Germany.
Music starts as early as 9 a.m., along with Arts and Crafts and the Family Fun Area. And, don’t forget about all the great food booths; local not-for-profits put in a lot of time and hard work to raise money for their organizations during this one-day event.
We hope to see you Octoberfest Weekend!
Live Music
We have something for everyone! Five music stages feature local and regional acts and fill the day with all types of music from rock to hip hop and everything in between.
Food Vendors
You’ll find non-profit food vendors throughout College Avenue with tasty treats ranging from brats and burgers to ethnic foods and the always popular, funnel cakes.
Beer List
Raise a stein and enjoy a wide selection of beer, including craft beers, oktoberfest specialty brews, and gluten-free cider, available at stands throughout the avenue.
Family Fun Area
Family Fun programming begins at 9 a.m. and features kid-friendly activities such as karate demonstrations, juggling, balloon artists, face painting and more.
Help drive the future of Octoberfest Weekend!
Octoberfest Weekend is more than a festival; it’s a 40+ year tradition that brings the community together and drives economic growth in our region. And we want to keep it that way. By purchasing a UTV raffle ticket, you’re not just entering for a chance to win, you’re helping ensure Octoberfest and License to Cruise remain free, accessible, and thriving for years to come.
Octoberfest Event Map
The Octoberfest Event Map is your guide to a Mile of Fun on College Avenue in Appleton, WI.
Presenting Sponsor
For sponsorship information please contact us at [email protected] or 920.734.7101
Frequently Asked Questions
When does Octoberfest Start?
Octoberfest will get under way with the traditional Spaten beer toast at the Houdini Plaza stage at 9 a.m. on Saturday, September 26, 2026. The ceremonial toast is a tribute to the annual ritual Spaten keg beer tapping at Oktoberfest in Munich, Germany.
When does Octoberfest end?
How much do wristbands cost?
Octoberfest In The News
WLUK-TV FOX 11
Octoberfest adds country music stage to 2026 festival in Appleton, Wisconsin